16Jun, 10

One of the most important aspects of becoming a successful Entrepreneur is understanding yourself, your co-workers, and your clients.  Simplistically, you can break down the types of people you meet into 4 main personality temperaments, with a debatable 5th personality type.  That “5th personality type” is something I’ve personally added to this article, because I have encountered many people that truly couldn’t be classified into the 4 main types.

The purpose of this blog post is to get you more familiar with the main personality types.  That way, you can become as well rounded as possible, in order to relate with and connect with the most clients.  Many people you meet will not fit an exact personality profile, but they will have a dominate one.

Characteristics of the Personality Types

On the right, I’ve provided examples of each personality type, based on popular TV/ Movie characters.   I used fictional characters as examples, because they are less human in nature.  I think its actually safe to assume that most writers understand the personality types very well, and purposefully develop their characters to fit the part exactly.


  • 24's Jack Bauer is a good example of a driver.Very Courageous.
  • Objective-focused.  They love to take action
  • Know what they want and how to get there!
  • Communicates quickly, gets to the point.
  • Quick to make decisions.
  • Sometimes tactless and brusque.
  • Can be an “ends justify the means” type of person.
  • Hardworking, high energy .  Does not shy away from conflict.
  • Drivers makes for great athletes, military personal, politicians, sales team leaders, and CEOs.
  • Who were they most likely in High School? –  “The Jock.”
  • The Drivers are motivated by their ability to  WIN.


  • Will Ferrell makes great example of the expressive typeNatural salesmen or story-tellers.
  • Warm and enthusiastic.
  • They tend to be rebellious.
  • Good motivators, communicators.
  • Can be competitive.
  • Can tend to exaggerate, leave out facts and details.
  • They make decisions based on what sounds best in that moment.
  • Sometimes would rather talk about things than do them!
  • Can be professional Marketers, sales people, & even make for great trainers.
  • In high school these people were throwing the best parties, or on stage preforming.
  • Expressive personalities are motivated by FUN.


  • The Office's Pam has a very amiable personality typeApproximately 75% of all Amiable Relaters are female.
  • Kind-hearted people who generally avoid conflict.
  • Can blend into any situation well.  They love to “relate” to people.
  • Can appear wishy-washy.   Has difficulty with firm decisions.
  • Often loves art, music and poetry.   Highly sensitive.
  • They make decisions based on feelings.
  • Can be quiet and soft-spoken.
  • Often found in a supportive role.  They may start off as nurses, secretaries, and personal assistants.
  • They may not be the top income earner, but they usually have the largest databases.
  • In High School, the amiable males, tended to be stuck in “The Friend Zone.” The females were usually found in activity groups; such as cheer-leading, (excluding the captains) music, art, or drama.
  • Amiable personalities are driven most by LOVE.


  • dexter is analyticalHighly detail oriented people.
  • Can have a difficult time making decisions without ALL the facts.
  • They take the longest time to decide.
  • Are great with data and information.
  • Tend to be highly critical people.
  • Can tend to be pessimistic in nature.
  • Very perceptive.
  • Believe to be Experts.  They love to be right, and usually are.
  • The very best engineers, scientists, and accountants come from this group.
  • In High School, these were your straight A students, who didn’t like gym class.
  • Analytical people are driven by FACTS.


  • An expert or the joint effort of a well formed team.
  • Rather then following rules, they would rather write their own rules.
  • Tends to study other people.
  • Makes for a great Entrepreneurs.
  • They may seem like a combination of the other personalities.
  • Very Chameleon like in their behavior.
  • Always looking for solutions to problems.
  • Less than 10% of society can mastermind well.
  • Masterminds tends to build and develop systems for the other 90% to use.

For another example, from the movie Madagascar, here is a breakdown of the main characters and their personality types:

create a mastermind alliance

Next example:   The Cast and Creator of Seinfeld:
Reminder:  No one personality type outshines the other or is preferable to the other; but all complement each other in different ways. If you are choosing a team for a difficult task, it is a good idea to have representation for each personality on your team for a balanced approach to the task at hand. When building a business, find star players in each of the 4 personality types, and learn how to work with each one of them correctly.  Find other people who are masterminds to collaborate with for great profits.

Additionally, I found out using this test below that I’m a “Type T” personality too by scoring a 19 out of 20 on the following quiz –  Basically I’m more willing to take risks that most others.

I’ve also learned that there are many different names for the different personality types, I also recommend this chart:

So which personality type do you relate with the most?   Comment below:

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  • craigbivins

    Expressive/Mastermind baby!!!

  • craigbivins

    Expressive/Mastermind baby!!!

  • I love that post, Cory! I find that I tend to be analytical, but jump around depending on circumstances. It can be really fun and also rewarding to recognize other personalities and interact with them accordingly.

    Our natural tendency is to seek out people with our own personality type, but for a mastermind group it's essential to have variety. In our business team, we all have all types represented, and we play off one another in such a way that everyone benefits. Since soccer is the big thing right now, let me compare it with a soccer team – you can't win with a team of strikers!

    Great post – keep up the good work!

  • drericagoodstone

    What if I fit into more than one category, e.g., and Amiable Driver?

  • Cory,

    Great explanation of the different personality types, and we like how you've related them to movie and tv characters. Pat is the analytical one and Lorna is the amiable character. This works well as we can pull from the strengths of both personalities.

    ~ Pat and Lorna

  • I have moments of each, but I enjoy being the Expressive most… Mastermind too!

  • Bcun

    Hi Corey I think I am an analytical driver who likes to be amicable. Is that possible?

  • melissamccloud

    i think i'm amicable/expressive… but i'm working on my driver capabilities!

  • Nicole Rushin

    I scored an 11. I guess I am a contradiction. I love interactive blogs. Last week Gavin had a typing test on his, which I did not score very well on. Boo! Thanks for sharing this, understanding others is a big part of success in our businesses.

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  • Great post Cory. My husband and I have taken many course on learning the Personality types. I find it rather fascinating. I love how you used TV people and movies to show the different types. That really stands out and makes it more Personable. I will have to review those notes I have again and remember that when I am out with people and looking for new ones to join our journey. Hope your having a great week.

  • Hey Cory, fun post. I always enjoy reading about the classification of people. In your classification I fit Driver best, although I also have quite a few of the Mastermind attributes.

  • Cory,
    Thanks for a great post. In figuring out my type, I seem to be an amiable analytic which makes for an interesting mix. Love your use of Seinfeld as examples.

  • Hi Cory,

    I saw this post the other day & really liked it, and have been telling my family and friends about it. After reading through the descriptions of each, I first thought I was the Analytical type, yet realize I fit more of the characteristics of the Mastermind type…scary! Thanks for sharing ~ it was informative AND entertaining 😉


  • This was great! I have to say – I think I am amiable. This was a refreshing, fun post! It's true, there are all kinds of personality types and bring that factor into business which I suppose influences it as well as how you work with others .

  • thanks Nicole. an 11, uh oh. I guess depending on your mode, is how you act. Enjoy it! 🙂

  • I’m an Analytical Mastermind Driver. 🙂

  • Eumachius Katalaiya


    35 % anlytical,

    35% driver,

    30% mastermind